Tatcha - Creating Impossible Growth

Tatcha Reinvents Japanese Beauty Rituals and Advertising to Attract New Customers

"GrowthAds Scales Efficiently, Boosting Revenue and Leveraging Real-Time User Data During Annual Event"

Ryder Meehan, Director of Digital Marketing, Tatcha

1.5x

Better than ROAS goal

4.8x

More likely to convert when prospected by GrowthAds

Tatcha Creates Luxury Skincare with Pure, Skin-Friendly Ingredients Inspired by Ancient Japanese Geisha Rituals

Industry
Retail

Brand Tatcha

Product
GrowthAds Advertising Platform

Challenge

Tatcha reimagines traditional Japanese beauty rituals for modern use. Seeking a way to boost awareness of their unique products and drive high-value conversions, Tatcha found that traditional channels like search, social media, and retargeting weren’t effectively reaching the incremental customers they desired.

Solution

During Tatcha’s annual friends and family event, GrowthAds analyzed the behavior patterns of their top customers and ranked the entire internet population to target skincare shoppers most likely to convert.

Results

GrowthAds’ audience insights revealed a previously untapped group for Tatcha—older women, a key segment among their converting customers. By expanding their core audience and discovering new shoppers, Tatcha saw a significant increase in conversions. Shoppers targeted by GrowthAds were 4.8x more likely to convert, with 25% of new shopper revenue from the event influenced by GrowthAds.

Tatcha Reinvents Japanese Beauty Rituals and Advertising to Attract New Customers

"GrowthAds Scales Efficiently, Boosting Revenue and Leveraging Real-Time User Data During Annual Event"

1.5x

4.8x

Tatcha Creates Luxury Skincare with Pure, Skin-Friendly Ingredients Inspired by Ancient Japanese Geisha Rituals

Challenge

Solution

Results

Product

Channels

Solutions

Company

Resources

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