Crate & Kids Sparks Audience Interest in Nursery Products During the Nesting Stage
"Working with GrowthAds eliminated all guesswork. Their ‘search-powered audiences’ solution accurately identified and reached those most likely to purchase nursery items, driving them to our site. It’s a clear win, and we’ll be expanding this solution to other product lines."
Ashley Jones, Campaign Manager, Crate & Kids
99%
Incremental reach
2x
Better than ROAS goal
Crate & Kids Offers Premium Modern Furniture and Nursery Decor for Babies, Toddlers, and Kids
Industry
Retail
Brand
Crate & Kids
Product
GrowthAds Advertising Platform
Challenge
Crate & Kids, a retailer of premium baby and kids’ furnishings, understood that connecting with expectant mothers at the pivotal moment of decorating their first nursery is key to converting them into lifelong customers. However, identifying these expecting mothers proved challenging, a hurdle Crate & Kids struggled to overcome with traditional marketing strategies like search retargeting.
Solution
Crate & Kids was eager to try GrowthAds’ search-powered audiences solution to reach expectant mothers as they begin forming opinions about the best brand for their nursery needs. By analyzing behavior patterns and search intent signals related to maternity and nursery keywords, Crate & Kids discovered many more similar expecting couples. GrowthAds then customized ads for each audience profile, delivering targeted creative messaging to better engage and influence specific shoppers.
Results
Crate & Kids effectively identified and engaged with expectant parents at the perfect moment in their journey. The average ad engagement was 10 times higher, with a 99% incremental reach, bringing in a fresh audience. Their return on ad spend (ROAS) doubled their target.
