By refining their approach, Starbucks and Arla Foods discovered that their creative was boosting awareness of Starbucks® chilled coffee drinks in general but not specifically the Starbucks Doubleshot® Espresso. Armed with this insight, they optimized a follow-up campaign with GrowthAds. The findings from the Q4 campaign not only provided real-time performance insights but also informed creative strategies for future campaigns.

In their next effort, which featured online video ads, they focused exclusively on a single product: their plant-based offering, ensuring clear and targeted messaging. This adjustment paid off, as Brand Lift Live results showed a 17% increase in ad recall—a nearly 20% improvement over the previous campaign.