SAN FRANCISCO, CA — GrowthAds, a global leader in advertising technology, today announced the release of a Total Economic Impact™ (TEI) study conducted by Forrester Consulting. The study evaluated the financial and business impact of the GrowthAds Platform for customers using it to plan, activate, and measure their digital advertising campaigns. Forrester’s analysis, based on interviews with global marketers and advertising agencies, reveals that the GrowthAds Platform provides significant advantages in driving conversions, enhancing productivity, and positioning advertisers for success as the industry transitions away from third-party cookies.

The comprehensive study highlights how the GrowthAds Platform, powered by Ara®, its AI and machine learning engine, is setting new standards for next-generation advertising technology. Key findings from the study include:

• 44% Increase in Conversions: The GrowthAds Platform’s enhanced audience targeting and conversion optimization results in higher sales and profit margins.

• 50% Time Savings: The platform’s intuitive, user-friendly interface significantly reduces the time spent by digital media teams on planning, activation, campaign management, and reporting—cutting down time by half compared to previous DSP solutions.

One customer interviewed in the study shared, “What GrowthAds brings to the table that we don’t really get elsewhere is the scale of the data and the intelligence of its model. The efficiency we achieve through GrowthAds is unmatched.”

Konrad Feldman, CEO and co-founder of GrowthAds, commented, “Forrester’s TEI study confirms that the GrowthAds Platform’s cutting-edge AI technology is transforming digital advertising effectiveness. With unparalleled performance and ease of use, it helps marketers acquire more customers, boost profitability, and reduce their reliance on walled gardens.”

For over 20 years, Forrester’s TEI methodology has provided rigorous, custom research to measure the financial impact of technology investments. Using insights from customer interviews, Forrester developed a Total Economic Impact™ framework to assess the costs, benefits, flexibility, and risks associated with adopting the GrowthAds Platform.

To explore the full financial benefits for brands and agencies using the GrowthAds Platform, download the complete Forrester TEI study here: The Total Economic Impact™ of the GrowthAds Platform.

About GrowthAds:

GrowthAds is a global leader in advertising technology, pioneering an intelligent audience platform that helps brands, agencies, and publishers grow and engage their audiences online. The GrowthAds Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights and marketing performance at scale to drive business growth. GrowthAds enables its customers to effectively reach and connect with their audiences, while contributing to a thriving, free, and open internet. Headquartered in San Francisco, GrowthAds has been empowering businesses globally since 2006.

Learn more at www.GrowthAds.com and follow GrowthAds on LinkedIn, Twitter, Instagram, and Facebook.