San Francisco, CA – GrowthAds, a pioneer in leveraging artificial intelligence (AI) for programmatic advertising, has launched an innovative self-serve platform designed to make advertising on the open internet accessible to independent agencies and advertisers. This new platform democratizes access to powerful tools and insights that were once only available to the largest advertisers, enabling businesses of all sizes to reach new audiences and maximize their marketing impact.

In response to the changing digital advertising landscape, where privacy concerns are phasing out traditional cookie-based methods, GrowthAds’ platform facilitates a seamless transition to cookieless advertising. This shift ensures that independent agencies and advertisers can remain competitive and effective as they adapt to evolving marketing strategies.

Key Features of the Self-Serve Platform:

• AI-Driven Insights: Users gain access to GrowthAds’ advanced AI and machine learning technologies, powering high-performance advertising that has made the company a leader in the industry.
• Simplified Campaign Management: The user-friendly interface streamlines the process of setting up, managing, and analyzing programmatic ad campaigns, making it accessible to all levels of advertisers.
• Comprehensive Cookieless Solutions: The platform offers innovative measurement and targeting tools that do not rely on third-party cookies, ensuring a future-proof approach to advertising.

“Legacy DSPs are often too complex and reliant on third-party cookies, which are becoming obsolete,” said Konrad Feldman, CEO of GrowthAds. “Our mission is to simplify and empower businesses of all sizes to reach their target audiences effectively, bringing the ease and efficiency of closed platforms to the broader open internet. This is an exciting opportunity for marketers to enhance their advertising performance and drive tangible results.”

While small and mid-sized businesses have leveraged social media platforms to engage with customers, GrowthAds now brings the same simplicity and accessibility to the open web—where consumers spend the majority of their time.

“As an independent agency, we rely on GrowthAds for its powerful audience insights and exceptional performance,” said Riley Mackey, Associate Media Director at Charts+Darts. “With their platform, we’ve achieved remarkable results for our client Yokohama. In our first cookieless campaign, we increased audience reach by double while reducing CPA by 46% and cutting the cost per incremental visit by 55%.”

The self-serve platform is now available, with GrowthAds providing dedicated support to help users maximize its capabilities. Independent agencies and advertisers eager to succeed in the evolving digital advertising landscape are encouraged to sign up and explore the platform’s features.

For more information about GrowthAds and the new self-serve platform, visit www.GrowthAds.com.

About GrowthAds

Founded in 2006, GrowthAds is a leader in programmatic advertising, using AI to revolutionize the digital advertising space. The company’s mission is to simplify advertising on the open internet, enabling brands and agencies of all sizes to plan, activate, and measure impactful campaigns using real-time data.

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